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YOUTH PREVENTION

JUUL Labs is committed to improving the lives of the world’s one billion adult smokers by eliminating cigarettes. We don’t want anyone who doesn’t smoke, or already use nicotine, to use JUUL products. We certainly don’t want youth using the product. It is bad for public health, and it is bad for our mission.

WE RECOGNIZE THAT OTHERS HAVE EXPERTISE IN THIS AREA. IF YOU HAVE IDEAS FOR US OR ARE INTERESTED IN PARTNERING ON THIS TOPIC, CONTACT US AT YOUTHPREVENTION@JUUL.CA

JUUL LABS EFFORT TO COMBAT UNDERAGE USE:

  • Our ecommerce platform utilizes unique ID match and age verification technology to make sure minors are not able to access and purchase our products online.
  • We market our products responsibly, following strict guidelines to have material directed to non-youth audiences. (Please read our Marketing & Social Media Code)
  • We support effective legislation and regulation to prevent the purchase and use of our products by minors.
  • We have reseller terms that include monitoring and penalties for noncompliance with underage restrictions.
  • Our packaging will include prominent health warning messages.