You are attempting to visit which is a commercial site intended for individuals within Canada. Accordingly, your personal information will be collected in Canada and will be subject to the Terms of Service and Privacy Policy of the site. These policies and procedures may not have the same data protection laws as the country in which you initially provided the information. By continuing to use this site, you acknowledge your understanding and consent.I Understand

Youth Prevention

As an independent company, we are committed to driving innovation in our category. We are developing and pioneering both technology and programs focused on the prevention of underage use of our products. Below are current efforts being led by our Youth Prevention team.

We recognize that others have expertise in this area. If you have ideas for us or are interested in partnering on this topic, contact us at

JUUL Labs Effort To Combat Underage Use:
  • Our ecommerce platform utilizes unique ID match and age verification technology to make sure minors are not able to access and purchase our products online.
  • We market our products responsibly, following strict guidelines to have material directed to non-youth audiences. (Please read our Marketing & Social Media Code)
  • We support effective legislation and regulation to prevent the purchase and use of our products by minors.
  • We have reseller terms that include monitoring and penalties for noncompliance with underage restrictions.
  • Our packaging will include prominent health warning messages.