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OUR VALUES

MISSION FIRST

Switching adult smokers and eliminating cigarettes are at the center of all we do. Positively impact global health and be worthy of the highest social trust.

THINK BIG

Innovate with courage and ambition.

DELIVER EXECELLENCE

Put quality first, deliver the best consumer experience and achieve distinctive results, every time.

DEBATE & COMMIT

Question and disagree with candor, then be decisive and execute.

GO

Have a passion for action. Value each day as an opportunity to win.

OWN IT

Be accountable for outcomes, from beginning to end.

Act together

Share information, respect diverse views and build trust. Empower each other and have fun as a team.