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Our Technology

JUUL Labs was founded with the goal of creating a satisfying alternative for adult smokers, containing a similar level of nicotine as combustible cigarettes.

What is a JUUL device?

JUUL uses an intelligent heating mechanism that creates an aerosol and is engineered to minimize combustion.
JUUL is a closed system vapour product and is not designed to be refillable.
JUUL is rechargeable via a USB port.

What is a JUULpod?

A JUULpod is the cartridge that clicks into the top of the JUUL device.

JUULpods contain a proprietary salt-based nicotine e-liquid formula, which is mixed under strict quality-controlled processes.

What is an e-liquid?

An e-liquid is the fluid used in vapour products to create the actual vapour.

What is vapour?

Vapour is the aerosol that is generated when an e-liquid is heated.

JUULpods contain the following:

Propylene Glycol and Glycerine (30/60 mix)
(up to 90%)
Propylene glycol and glycerine are clear liquids that are used to create a visible vapour, and are commonly used by the medical, beauty and food industries. A majority, if not all e-liquids, contain propylene glycol (PG).
Nicotine is a stimulant that comes from the tobacco plant. We use highly purified/USP grade/pharmaceutical grade nicotine.
Benzoic Acid
Benzoic acid is a naturally occurring ingredient, found in tobacco and other substances.
JUUL flavours consist of both naturally occurring and artificial flavour ingredients which provide the specific taste profile for each flavour.

Our Quality

Along with our rigorous compliance with industry standards, we do the following to ensure the highest levels of quality:
  • Our products are filled in controlled-environment rooms.
  • We follow Standard Operating Procedures that define specifications and manufacturing processes.
  • Our products undergo in-process and final inspections to ensure quality.
  • We maintain a strong track record of battery safety.

Product Research

While developing JUUL, we had the opportunity to reference ten years of data on e-cigarette products in-market and use the latest technology to innovate beyond those products to develop what we believe is an appropriate JUUL product profile. While we base our product decisions on existing research, in order to drive innovation, we simultaneously conduct our own research to understand future opportunities for product development. Since e-cigarettes have only been commercially available for a few years, just like any other vapour product, there are some things we don't know about JUUL simply because it has only been on the market since 2015. We are committed to ongoing research and innovation in vapour technology.