JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.
You must be at least 19 years old to purchase products on JUUL.com.
JUUL Labs was founded with the goal of creating a satisfying alternative for adult smokers, containing a similar level of nicotine as combustible cigarettes.
JUUL uses an intelligent heating mechanism that creates an aerosol and is engineered to minimize combustion.
JUUL is a closed system vapour product and is not designed to be refillable.
JUUL is rechargeable via a USB port.
A JUULpod is the cartridge that clicks into the top of the JUUL device.
JUULpods contain a proprietary salt-based nicotine e-liquid formula, which is mixed under strict quality-controlled processes.
An e-liquid is the fluid used in vapour products to create the actual vapour.
Vapour is the aerosol that is generated when an e-liquid is heated.
(up to 90%)
Propylene glycol and glycerine are clear liquids that are used to create a visible vapour, and are commonly used by the medical, beauty and food industries. A majority, if not all e-liquids, contain propylene glycol (PG).
Nicotine is a stimulant that comes from the tobacco plant. We use highly purified/USP grade/pharmaceutical grade nicotine.
Benzoic acid is a naturally occurring ingredient, found in tobacco and other substances.
JUUL flavours consist of both naturally occurring and artificial flavour ingredients which provide the specific taste profile for each flavour.
We hold our technology to high category standards:
We maintain a JUUL Country-Specific list that prohibits any ingredients.
While developing JUUL, we had the opportunity to reference ten years of data on e-cigarette products in-market and use the latest technology to innovate beyond those products to develop what we believe is an appropriate JUUL product profile. While we base our product decisions on existing research, in order to drive innovation, we simultaneously conduct our own research to understand future opportunities for product development. Since e-cigarettes have only been commercially available for a few years, just like any other vapour product, there are some things we don't know about JUUL simply because it has only been on the market since 2015. We are committed to ongoing research and innovation in vapour technology.