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Our Responsibility

JUUL Labs was founded with the goal of providing a satisfying alternative for adult smokers.

Regulation & Public Policy

We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.

We share public health concerns about protecting the health of young persons. We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers.

We are committed to understanding JUUL’s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.

We want to be part of the solution, not part of a problem. We welcome discussions on this topic. If you share our concerns and would like to speak with someone at JUUL Labs, please contact

If you share our concerns and would like to speak with someone at JUUL, please contact

Marketing & Social Media Code

Educational Resources