WARNING: Vaping products contain nicotine, a highly addictive chemical. Health Canada

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CAN | June 25, 2020

What is Vaping?

Vaping was developed as an alternative to cigarettes. Most vapour products work by heating up an e-liquid that usually contains a mixture of nicotine, propylene glycol, vegetable glycerin, and flavourants. This heating mechanism produces an aerosol that is inhaled by the user.

What Separates JUUL From Other E-Cigarettes

After years of dissatisfaction in searching for a true alternative to cigarettes, James Monsees and Adam Bowen developed JUUL.

JUUL is elegant, easy to use, and designed for the adult smoker looking for an alternative to cigarettes. Unlike other devices, JUUL requires minimal effort and offers the simplicity that adult smokers are accustomed to.

Here are some more reasons why JUUL is not like the average e-cigarette:

  • JUUL uses temperature-regulated technology to ensure a consistent vapour delivery.
  • We designed JUUL with the adult smoker in mind. JUUL was developed to be as easy to use as traditional cigarettes with the goal of transitioning easy and convenient.
  • 5.0% JUULpods accommodate nicotine levels akin to a cigarette, in order to satisfy adult smokers.

JUUL Device

The JUUL Device includes a USB Charging Dock and one year limited device warranty, but JUULpods are not included.


A JUULpod is a changeable cartridge that contains a nicotine salt-based e-liquid. JUULpods are available in three flavour varieties: Virginia Tobacco, Golden Tobacco, and Mint. Though availability for purchase varies by jurisdiction based on legal sales restrictions.

How to Use Your JUUL Device

New things require some patience, which is why we’ve created some tips to help you understand how to vape with your new JUUL device:

  • Learning how to puff on the JUUL may take some time. Some users draw deeper or fuller, while others may take smaller and quicker puffs. Be patient and give yourself some time to learn what works best for you.
  • If you’re brand new to JUUL, we recommend taking light puffs to get a feel for the device’s vapour production. Remember, your experience may differ from other e-cigarette devices or traditional cigarettes.
  • JUUL’s vapour density and taste is likely to differ from anything you’ve experienced before.
  • If you’re finding that your initial experience with JUUL is frustrating, don’t give up. JUUL was developed with adult smokers in mind and our 5.0% formulation is intended to provide nicotine levels akin to a cigarette. Remember, you’re not alone and thousands of adult smokers have experienced JUUL for the first time.

Your experience with JUUL is intended to be as simple and satisfying as possible. If you need further assistance, visit Support.