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JUUL Labs' Commitment to Privacy

First things first – we do not own your data – you do. Your privacy matters to us. You are trusting us with personal data and we pledge to handle it with integrity and care. We are committed to creating secure, private customer experiences.

  • We want every JUUL customer to be knowledgeable of our privacy practices and empowered to exercise their right to choose.

  • We pledge full transparency; prior to collecting any data from you, we will always explain in easy-to-understand language how that data will be used.

  • At any time you can request a copy of your data. You also have the right to request corrections to and request deletion of your data.

If you have any questions or concerns regarding our privacy practices or your privacy experience, please reach out to us at dataprivacy@juul.com

JUUL Labs' Privacy Pillars

Privacy by Design

From conception to design to implementation, privacy is embedded into the development of our consumer experience. A suite of professionals that includes product design, engineering, legal, and data protection collaborate to ensure that privacy is considered throughout the product lifecycle.

Data Minimisation

We design our products to collect and retain only what is absolutely necessary for valid business purposes. We never collect data ‘just in case’ it might be useful at a later date. When data is no longer necessary for a valid business purpose, it is deleted.


We explain our policies in easy-to-understand language. In addition to our privacy policy, we inform you throughout your product experience -- for example, during the age verification process -- about our terms of service and data collection practices.

Safety & Security

Using a ‘defense in depth’ strategy, we adhere to best in class security practices to keep your data safe and protected against data leak and loss. This includes state of the art firewall protections, secure data transmission to ensure your data is not accessed or tampered with in transit from your device to our servers, and encrypted data storage. However, no method can be guaranteed as completely secure. If you have questions, please contact us through our support site at the bottom of this page.


We will always request your consent before collecting any of your data and will never use your data for any purpose for which you did not give us permission. For JUUL C1 mobile application users, if you do not consent at application enrollment, your device will not pair and your data will not be collected.

Data Access, Correction & Deletion

You own your data and have the right to exercise control over that data. This includes the right to request a copy of your data and the right to request corrections. You may also request that JUUL Labs delete your data. Other than where expressly permitted by applicable legislation, all your data will be deleted upon this request.

If you are not comfortable with either sharing your data or our intended use of that data, you have the option to opt out of data collection by not enrolling in the application. It’s your data - you control if and how it is used.

You can read our full privacy policy here
For questions or support, contact JUUL Labs Support