EN
Switching adult smokers and eliminating cigarettes are at the center of all we do. Positively impact global health and be worthy of the highest social trust.
Know no bounds. Innovate with courage and ambition.
Demand high standards. Never stop delivering high quality products and the best customer experience.
Question and disagree with candor, then be decisive and execute together.
Have a passion for action. Value each day as an opportunity to win.
Take initiative and lead by example. Own the action. Own the outcome.
Share information, respect diverse views and build trust. Empower each other and have fun as a team.
