Those who do not currently use nicotine products should not start.
We recognize that vaping products continue to be the subject of conversation. We welcome dialogue, debate, and data.
JUUL Labs was founded with the goal of impacting the lives of the world's one billion adult smokers by eliminating cigarettes.
Those who do not currently use nicotine products should not start.
We recognize that vaping products continue to be the subject of conversation. We welcome dialogue, debate, and data.
We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.
We share public health concerns about protecting the health of young persons. We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers.
We are committed to understanding JUUL’s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.
If you share our concerns and would like to speak with someone at JUUL, please contact youthprevention@juul.ca.
We adhere to strict guidelines to ensure that our marketing and commercial communications are directed toward existing adult smokers. These guidelines, which may be modified from time to time, include assuring that our marketing is clear on the following points:
Adult smokers should have access to scientific research and opinions. Here are several links that offer a variety of perspectives on both the technology and the industry:
Health Canada
Tobacco and Vaping Products Act
We invite you to submit articles for review and inclusion on our site by contacting educationalresources@juul.ca.
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